Monday, January 2, 2012

"From Sentiment Analysis to Enterprise Applications"

I was quite pleased to see a new article by Seth Grimes entitled, "From Sentiment Analysis to Enterprise Applications" in which Seth discusses the uses of sentiment analysis in the enterprise market.

Of most interest to me was how sentiment analysis offers insights into marketing that were responsive (more-or-less immediate; which is a part of what we're doing at Roistr) and how such information helps to segment data. Our speciality is unstructured text which is traditionally quite hard to analyse: simplistic methods, like superficial text analysis, don't offer a high degree of insight; which means that methods to harness these data have to be quite advanced to work well across a range of situations.

The article is here: From Sentiment Analysis to Enterprise Applications